As the first joint effort, KDDI will open a special page on which LUXA's selected items are offered at special prices.
LUXA not only deals with a wide selection of products, including designer items, appliances, delivery gourmet foods, cosmetics, and apparel, it has also offered programs that provide participants with special experience, such as the "Top Chef's Staff Meal Tour" and "Prestigious Companies Cafeteria Tour." Through this partnership, premium products and experiences will be provided as limited offers to au Smart Pass members, enabling a wide range of age groups to enjoy a new shopping style.
The au Smart Pass site adopts a timeline format, which will periodically announce limited-time offers of premium products to offer new discoveries to customers.
How to Access
・Website: http://au.luxa.jp/ (in Japanese only)
・au Smart Pass -> Member Perks -> au Service Perks
Celebrating this partnership, an opening campaign will begin on October 25, 2013 during which members can take advantage of luxury experience tours, special discount prices for selected items, and 5 times as many LUXA points earned upon purchase.
To maximize the synergy of the business partnership, KDDI and Global Brain invested an additional 330 million yen as private placement of securities to a third party on September 30, 2013 through the KDDI Open Innovation Fund. LUXA has already financed a total of 1 billion yen through the issuance of stocks with JAFCO's fund as the purchaser; it will be receiving a total of 1.33 billion yen of capital investment through third-party private placement including the capital tie-up with KDDI.
About LUXA, Inc. (in Japanese only)
The EC site "LUXA" opened in August 2010 as an online select outlet that delivers selected items. With a focus on "Good deals on luxury experiences," LUXA offers designer items and appliances, delivery gourmet foods, cosmetics, and apparel at special prices. In October 2010, LUXA, Inc. was incorporated along with the transfer of the LUXA business from BizReach, Inc. LUXA, Inc. has financed a total of 1 billion yen through the issuance of stocks with JAFCO's fund as the purchaser.
LUXA, Inc. opened a new branch in Osaka in April 2012, followed by two more in Fukuoka and Nagoya in February 2013, and expanded its range of products and services (restaurants, hotels, and other hospitality facilities, and relaxation facilities, etc.) in each region.