KDDI to release new isai smartphone developed jointly with LG, with focus on "mastery" concept <Attachment>

isai

- Unexpected experience. -

■ Handiness and large display size - all in one.

• The isai features a unique design developed jointly by KDDI and LGE.
• The slim frame design reduces all elements other than the display, for a natural grip that fits comfortably in the hand. The slim 72-mm wide body houses a large 5.2-inch display.
• The metal side frame showcases the sharp lines and gradual curves while complementing the low-profile 9.1-mm thick body.
• Available in four attractive colors that invite you to touch.
• The isai QuickCover (TM) Case, which was developed jointly with LGE, enables you to turn the screen OFF simply by closing it. It is available in four colors.

■ New information always on the Home screen. New discoveries with every touch.

• The isai screen lets you simply flick the Home screen to access news, current trends, social networking services, videos and other information without launching any separate apps.
• The notifications function uses the notification icon in the system bar to report important timeline data from au Smart Pass.
• With the Knock-on function, simply tap the display twice to turn the screen ON/OFF.
• The Plug & Pop feature automatically suggests available apps and related functions when earphones are connected.
• The colors of the various app icons on the launcher screen change according to the frequency of use. App Highlight helps you quickly find and select the app you are looking for.
• Clean View lets you show/hide icons for rarely used basic apps such as Address Book, Camera, and Gallery.

■ Just like the world around you. A display leveraging the full mastery of color and light.

• The large 5.2-inch full HD display uses an IPS liquid-crystal panel with a high pixel density of 423 ppi.
• Images are sharp and clear, and color reproduction is accurate and natural.
• The high-luminance display counteracts screen glare, making it easy to see even in bright environments.
• The display reproduces high-precision colors at all viewing angles.

<Product images>

• IPS is the registered trademark of Hitachi Displays, Ltd. in Japan.
• microSDHC (TM) is the registered trademark of SD Card Association.
• Android (TM) is the trademark or registered trademark of Google Inc.
• The names of all other companies and products are the trademarks or registered trademarks of the respective companies.
• The 4G LTE service is named in accordance with the International Telecommunications Union (ITU) designation that recognizes LTE as 4G. Note that the communication speed is not the actual communication speed, but the maximum value based on the technical standards. The actual speed may fall short of the maximum for various reasons, including the customer's communication environment and traffic conditions. In addition, the maximum uplink speed in 150 Mbps service areas is 12 Mbps.

• The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.

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