2016 au Student Discount "Less & More!" Free 5GB of Data Every Month Up to Age 25 Plus ￥1,000 Discount Every Month for Both Student and Family!

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―Fantastic support for students! 100% discount on au apps, video and music services for up to 6 months―

No.2016-006

  • KDDI CORPORATION
  • Okinawa Cellular Telephone Company

January 12,2016

KDDI and Okinawa Cellular Telephone Company will launch a campaign on January 14, 2016, to offer free 5GB of data every month up to age 25 to customers aged 25 or under who subscribe to Flat-rate Data 5/8/10/13. Customers aged 25 or under (and their families) who sign up for Flat-rate Data 5/8/10/13 when making a new contract (including MNP) will also be eligible for a ¥1,000 discount (¥934 in the case of LTE Flat) off monthly flat-rate data charges for up to one year.

Existing au users aged 25 or under can receive the same privileges by changing their phone model during the campaign period.

The smartphone penetration rate among young people in their teens and 20s is around 80% as of the end of September 2015. The average smartphone monthly data usage is 5.3GB in the 13-25 age range (student generation) as against 3.6GB for au overall, and it is continuing to rise.
In addition, approximately 40% of users in the 13-25 age range (student generation) exceed the monthly data quantity under their contract plan, a sign of the need for higher data quantities in the contract plans. (Data from November 2015)

Under the 2016 Student Discount Plan, au will launch a campaign to enable customers aged 25 or under, the heaviest data users, to get more fun out of their smartphones by giving them 5GB of data free every month, thus relieving worries about data quantity. At the same time, to allow enjoyment of apps, video, music and other entertainment content too, customers who sign up for au Smart Pass, Video Pass or Uta Pass with a new contract (or resubscription) and who apply for the Student Discount during the campaign period will receive a discount equivalent to the monthly information charge for up to six months (until usage charges for July 2016).

Customers can also get special privileges for use in actual stores, such as invitations to events and live performances and various discounts.

2016 au Student Discount

Monthly flat-rate data charges and monthly data quantity after Student Discount is applied

Flat-rate Data serviceUsuallyStudent Discount is appliedau Smart Value
Flat-rate Data 5 5GB ¥5,000 10GB
(+5GB)		 ¥4,000
(-¥1,000)		 10GB
(+5GB)		 ¥2,590
(-¥1,410)
Flat-rate Data 8 8GB ¥6,700 13GB
(+5GB)		 ¥5,700
(-¥1,000)		 13GB
(+5GB)		 ¥4,290
(-¥1,410)
Flat-rate Data 10 10GB ¥8,000 15GB
(+5GB)		 ¥7,000
(-¥1,000)		 15GB
(+5GB)		 ¥5,000
(-¥2,000)
Flat-rate Data 13 13GB ¥9,800 18GB
(+5GB)		 ¥8,800
(-¥1,000)		 18GB
(+5GB)		 ¥6,800
(-¥2,000)
LTE Flat 7GB ¥5,700 7GB ¥4,766
(-¥934)		 7GB ¥3,356
(-¥1,410)
  • A separate subscription to Kakeho (Unlimited Calling Plan) (¥2,700/month) or Super Kakeho (Unlimited Calling Plan S) (¥1,700/month) is required with a contract for Flat-rate Data 5/8/10/13, and LTE Plan (¥934/month) with a contract for LTE Flat.
    A subscription to LTE NET (¥300/month) is required for internet connection for both plans.

Outline of Student Discount Campaign

au Student DiscountPrivilegeEligibility
Privilege (1)
5GB of data free every month		 5GB of data free every month
until age 25
  • Age 25 or under
  • Purchases phone at same time as new contract (including MNP) or model change
  • Subscribes to Flat-rate Data 5/8/10/13
Privilege (2)
Discount on flat-rate data charges		 ¥1,000 discount every month
on Flat-rate Data charges for up to one year
* ¥934 discount every month in the case of LTE Flat		 [New contract (including MNP)]
  • Student aged 25 or under and student's family
  • Subscribes to Flat-rate Data 5/8/10/13
[Model change]
  • Student aged 25 or under
  • Purchases phone at same time as model change
  • Subscribes to Flat-rate Data 5/8/10/13
  • Phone use period is 18 months or longer
Privilege (3)
Limited period discount on au services		 Discount equivalent to
monthly information charge
for au Smart Pass, Video Pass and Uta Pass (total ¥1,234/month)
(until usage charges for July 2016)
  • Customer to whom Student Discount (Privilege (2) applies)
  • Subscribes to various services

For more details, see the Attachment.
Attachment：2016 au Student Discount "Less & More!" Free 5GB of Data Every Month Up to Age 25 Plus ￥1,000 Discount Every Month for Both Student and Family!

  • The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.