KDDI announces "au loves Ghibli" campaign to support the When Marnie Was There x Yohei Taneda Exhibition held in commemoration of When Marnie Was There movie release

1. Campaign overview

• (1)

  "Mitsumeru Ghibli-Ten" website
  Customers can use their smartphones to experience the world of the When Marnie Was There x Yohei Taneda Exhibition, with close-up views of various small items and decorations that appear in the movie When Marnie Was There, as well as with immersive panoramic views of the world featured in the movie, and glimpses of the detailed craftsmanship for which Ghibli is famous.

  The "Mitsumeru Ghibli-Ten" website adds another level of enjoyment to the When Marnie Was There x Yohei Taneda Exhibition by enabling users to view the display items before they see them at the exhibition, and by providing a deeper understanding of the display items after they visit the exhibition.

  

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• (2)

  Free tickets exclusively for au Smart Pass subscribers
  Tickets that provide advance access and various other premium benefits for the When Marnie Was There x Yohei Taneda Exhibition are offered as exclusive gifts to a total of 8,600 au Smart Pass subscribers.

  • A:

    Pre-opening tickets (1,000 pairs, 2,000 people)
    These tickets provide early access to the When Marnie Was There x Yohei Taneda Exhibition.

  • B:

    Standard tickets (3,000 pairs, 6,000 people)
    These tickets provide access to both the When Marnie Was There x Yohei Taneda Exhibition and Ghibli-no-Rittaikenzoubutsu-Ten.

  • C:

    Night museum tickets (150 pairs, 300 people)
    These tickets, which are available only to au Smart Pass subscribers, allow special access to the exhibition after standard museum hours. A special tour of the exhibition conducted by Yohei Taneda himself is included.

    • Visitors under 16 years of age must be accompanied by a parent or guardian.

  • D:

    Tickets to exclusive events hosted by Ghibli (150 pairs, 300 people)
    These tickets provide access to exclusive events such as a recording of the Ghibli Asemamire radio show produced by Toshio Suzuki, and a special screening of The Secret World of Arietty directed by Hiromasa Yonebayashi.

• (3)

  Free "au loves Ghibli" campaign booklet
  A campaign booklet that features interesting details and behind-the-scenes stories from When Marnie Was There, as well as information about the When Marnie Was There x Yohei Taneda Exhibition and Ghibli-no-Rittaikenzoubutsu-Ten, is offered as a present at event sites, au Shops across Japan, and Ghibli-related facilities.

  

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• (4)

  LINE stamps available via "Ghibli-no-Mori" website
  A variety of cute LINE stamps featuring Totoro from My Neighbor Totoro and Kodama from Princess Mononoke are offered. (A total of 16 stamps are available.)

  

  (C) Studio Ghibli

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  • How to download
    Search for "au Ghibli-no-Mori" from your smartphone → From the "Ghibli-no-Mori" top page, proceed to the download page.

  

  • Stamp download period
    From 3:00 PM on July 7, 2014 (Mon) to 11:59 PM on September 28, 2014 (Sun)
  • Stamp usage period
    Available to use for 180 days after downloading.

• (5)

  Campaign content provided on "Ghibli-no-Mori" website
  The Secret World of Arietty directed by Hiromasa Yonebayashi is the featured topic of the August edition of the "Ghibli-no-Mori" website, which was updated on July 17, 2014 (Thu). In addition, special content available only through the website, such as staff journals that offer a behind-the-scenes look at Studio Ghibli, is offered exclusively to au Smart Pass subscribers.

  

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  Furthermore, customers can enjoy "Ghibli-no-Mori" content on a home television with their families via a Smart TV Box [1], for a limited period until September 30, 2014 (Tue).

  

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  • [1]

    Smart TV Box is a next-generation set-top box developed by KDDI for cable television companies, which runs on the Android (TM) 4.0 operating system.

2. Campaign period

July 7, 2014 (Mon) to September 30, 2014 (Tue)

3. Supported models

Smartphones and tablets running Android (TM) or iOS

• A subscription to au Smart Pass is required in order to receive free tickets or access exclusive content.

4. How to access the campaign website

<Smartphone>
Search for "au Ghibli" from a search website
Site URL: http://www.aulovesghibli.com

5. Details of When Marnie Was There x Yohei Taneda Exhibition

• (1)

  Overview
  The exhibition consists of large-scale art installations that recreate the world of When Marnie Was There envisioned by the movie's art director, Yohei Taneda. Visitors can experience Marnie's world, with great attention devoted to the details of every set item and decoration that appears in the movie. Numerous movie-related art documents and materials are also on display.

• (2)

  Schedule
  July 27, 2014 (Sun) to September 15, 2014 (Mon)

• (3)

  Museum hours
  9:30 AM to 5:30 PM (Closed August 4, 2014 (Mon) and September 1, 2014 (Mon))

  • Open until 9:00 PM on Fridays, and 7:30 PM on Saturdays.
  • Admission until 30 minutes before closing.

• (4)

  Location
  Edo-Tokyo Museum, 1st Floor Exhibition Room
  (3-minute walk from JR Sobu Line - Ryogoku Station, West Exit
  1-minute walk from Toei Oedo Line - Ryogoku Station, Exit A4)

When Marnie Was There x Yohei Taneda Exhibition

6. Details of Ghibli-no-Rittaikenzoubutsu-Ten

• (1)

  Overview
  This exhibition spotlights the various architectural landscapes that appear in Studio Ghibli movies, and it features a number of miniature 3D models, along with artistic materials such as model sheets of buildings that appear in the movies, and background pictures.

• (2)

  Schedule
  July 10, 2014 (Thu) to December 14, 2014 (Sun)

• (3)

  Museum hours
  July to September: 9:30 AM to 5:30 PM
  October to December: 9:30 AM to 4:30 PM

  • Admission until 30 minutes before closing.

• (4)

  Location
  Edo-Tokyo Open Air Architectural Museum
  (5 minutes by bus from JR Chuo Line - Musashi-Koganei Station, North Exit)

Ghibli-no-Rittaikenzoubutsu-Ten

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