Announcing Sales Promotion Package for Apparel Industry Together with SHIMA SEIKI, Linking 3D Fashion Design with XR

News Releases

Print this Page

―Realizing Digital Catalogs, VR Showrooms and New Customer Experience Allowing 360-Degree Viewings without Actual Samples―

  • SHIMA SEIKI MFG., LTD.
  • KDDI Corporation

September 22,2022

On September 7, 2022, SHIMA SEIKI MFG., LTD. ("SHIMA SEIKI," Headquarters: Wakayama City, Wakayama, President: Mitsuhiro Shima) and KDDI Corporation ("KDDI," Head Office: Chiyoda-ku, Tokyo, President: Makoto Takahashi) will launch XR Mannequin for APEXFiz, a sales promotion package ("this Solution") that links SHIMA SEIKI's design software APEXFiz for the apparel industry with KDDI's XR (cross-reality) technology.
This Solution will be offered to the apparel industry. Using an XR (Cross Reality) Mannequin that enables viewers to check product images from any angle in 360 degrees on various devices, this Solution enables digital catalogues with 3D image data of garments designed on APEXFiz design software ("Virtual Samples"), 360-degree VR showrooms, as well as digitally extended stores. It also realizes virtual proposals at exhibitions, showroom-style stores with no inventory, and user-friendly purchase experience on e-commerce sites, and more. It also allows users to reduce excess stock at stores and create new sales opportunities.

Eventually, by adding movement to models wearing Virtual Samples and rendering them on a cloud server [Jump to the applicable section1], customers will be able to view high-resolution virtual fashion shows on their smartphones and other devices.

<XR Mannequin for APEXFiz/digital catalog>

Open link in a new windowXR mannequin for APEXFiz concept video

Visitors to SHIMA SEIKI's 60th Anniversary event which opened on September 1, 2022, will be able to experience this Solution first-hand.

■ Background and Aim

  • Until now, the apparel industry has been making actual product samples in each of the planning and design stages of production. This process not only takes an enormous amount of time and cost, but generates waste of raw materials including fabric that require disposal. At the retail stage, stores also needed to have various sizes and colors in stock to address a wide range of customer preferences, resulting in excess inventory.
  • With SHIMA SEIKI's APEXFiz, designs can be evaluated without making actual samples, minimizing resources spent on sample production as well as lead time, enabling environmentally-friendly manufacturing.
  • In May 2022, KDDI developed a high-resolution XR mannequin for apparel sales, with support from Google Cloud [Jump to the applicable section2]. It enables various devices such as store signages and smartphones to check products from any angle in 360 degrees, enabling stores to sell products without maintaining inventory.
  • SHIMA SEIKI and KDDI combines APEXFiz and XR Mannequin to start providing XR Mannequin for APEXFiz. This brings DX solutions to all stages in the supply chain for the apparel industry, from planning and design to sample making, production, distribution, and retail sales.

SHIMA SEIKI and KDDI will continue to create services together that link each other's products, to bring about a sustainable society by reducing excess stock, and providing a customer experience that gives peace of mind when purchasing products.

To find out more, see Attachment.

<Attachment>

■ Features of this Solution

  • Virtual Samples created on APEXFiz and distributed with KDDI's XR Mannequin can be viewed by customers from any angle in 360 degrees, three-dimensionally.
  • This way, the seller can communicate product information in AR at the store or in VR in a space created to match product concept, resulting in sales promotion. Links to e-commerce sites can also be attached to each product to navigate customers toward purchases.
  • Design data created on APEXFiz can be converted into data for WHOLEGARMENT knitting machine [Jump to the applicable section3] production, enabling on-demand production of orders for knitwear generated through use of this Solution, resulting in production with minimal wasted-resources and minimized stress on the environment.

Workflow between APEXFiz and XR Mannequin for APEXFiz

<Workflow between APEXFiz and XR Mannequin for APEXFiz>

■ Scenarios using this Solution

[Immediately available scenarios]

  • (1)

    Digital catalogs

    Use of realistic Virtual Samples enables users to create digital catalogs without actual products. Users are able to propose products to customers without maintaining stock at the store and use the catalogs as a sales promotion tool by linking to e-commerce and payment systems.
    Digital catalogs are based on the free-angle video distribution platform provided by MasterVisions Inc.

  • (2)

    360-degree VR showrooms

    Using au XR Door's web edition, Virtual Samples can be exhibited in a VR space that matches the product concept, to be viewed from any angle in 360 degrees. Showrooms can be displayed anywhere as they are digital, enabling customers to see products anywhere, at any time, even in places which would otherwise be unfit for display in reality.
    Experience a demo Open link in a new windowhere.

    • au XR Door is a smartphone service by KDDI, enabling users to enjoy various VR spaces by passing through an AR door shown on the screen.

  • (3)

    Digitally extended stores

    When customers hold their smartphones in the air inside the store, the camera recognizes the view and displays content and information in specific areas, enabling the seller to extend the store space digitally. Customers unable to visit the store can have a 360-degree VR store space displayed at home to enjoy a similar experience. This enables the seller to promote the store to people overseas and in remote locations to attract customers.
    Experience a demo Open link in a new windowhere.

[Future scenarios (under development)]

  • (4)

    Virtual display with smart glasses

    Wearing "Nreal Light" smart glasses, the user will see a Virtual Sample projected three-dimensionally in front of them, allowing the user to walk around the sample 360-degrees. This allows virtual displays without actual products and requiring minimum space.

    • Nreal Light refers to smart glasses KDDI developed together with Nreal.

  • (5)

    Product PR and retail enhancement using virtual humans

    The virtual human "coh," an XR Mannequin developed by au VISION STUDIO, is used for product PR and to enhance the retail experience. coh in this image is wearing a virtual WHOLEGARMENT dress.

  • (6)

    Checking high-resolution Virtual Samples through cloud rendering

    Google Cloud's Immersive Stream for XR is used to store and distribute high-resolution Virtual Samples in their entirety in a content management system without having to reduce data size, which requires a lot of work in conventional XR content production. Users can enjoy viewing Virtual Samples in VR and AR at the same quality regardless of device performance.

  • (7)

    Virtual fashion shows

    Virtual fashion shows can be distributed through Immersive Stream for XR, with movement added to models wearing Virtual Samples placed in the desired environment and with meticulous stage direction, enabling customers to enjoy shows interactively in high-resolution through VR and AR from any angle in 360 degrees.

■ Contact

Open link in a new windowSHIMA SEIKI inquiry form

(Reference)

■ About APEXFiz

A subscription service for design software developed by SHIMA SEIKI, APEXFiz is used in various industries including fashion and apparel, for planning and designing products through to virtual sampling, connecting to production, and generating images for e-commerce sites. Links to KDDI's XR products are possible on the SDS-ONE APEX series as well, depending on the model.

Open link in a new windowAPEXFiz product information page

■ About SHIMA SEIKI's 60th Anniversary Event

SHIMA SEIKI is holding its 60th Anniversary event from September 1st through November 30th, 2022 at its headquarters in Wakayama, Japan. Visitors from apparel companies and their supply chains can experience this Solution which is on display in cooperation with KDDI (reservations are required to prevent the spread of COVID).
Open link in a new windowA special website is also available for anyone to visit and experience part of this Solution online.

■ KDDI's Apparel DX Initiatives

Since 2021, KDDI's creative team "au VISION STUDIO" has been taking on initiatives to support sample-less and sustainable manufacturing with no wasted resources, by digitally transforming sample production in the apparel industry's product planning and design stages [Jump to the applicable section4].

■ About Open link in a new windowau VISION STUDIO (in Japanese only)

Based on initiatives set with a vision for the future, the studio uses state-of-the-art technologies and ideas such as 5G and XR, and the expertise from KDDI's past efforts, to take on planning, production and social implementation of advanced experiences as one team.

  • Google Cloud is Google LLC's trademark.
  • Other company names and product names are trademarks and/or registered trademarks of their respective companies.
  • The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.