povo, All toppings starting from a basic charge of 0 yen "povo2.0" now available

~10 types of toppings to choose from. 60GB (90 days) is actually 20GB 1,967 yen (2,163 yen including tax) / month~

  • KDDI Corporation
  • Okinawa Cellular Telephone Company

September 13,2021

From late September 2021 (scheduled), KDDI and Okinawa Cellular Telephone Company plan to launch "povo2.0," with a monthly basic charge of 0 yen for au's online-only brand povo, and 10 types of toppings can be freely selected according to the customer's lifestyle.

<povo2.0, From zero, in your own way>

For "povo2.0," subscribers can select a base plan with a basic charge of 0 yen, and use "voice toppings" such as unlimited voice, and 6 types of "data toppings" such as 60GB (90 days) that can be used for actually 1,967 yen (2,163 yen including tax) / month and "contents toppings" such as "DAZN" and "smash." are unlimited use [Jump to the applicable section1] including data for a certain period of time and subscribers can freely purchase whenever need them.
Furthermore, by utilizing "#Giga Katsu," which earns data credits through various stores and services used in daily life such as convenience stores and restaurants, "povo2.0" can increase subscriber satisfaction.

povo is an online-only brand with the concept of "To the freedom that is suit for you, together." As the usage of smartphones diversifies, by evolving from a rate plan that uses a fixed data capacity on a monthly basis to a plan "povo2.0" that each customer uses according to their lifestyle, we will continue to allow this concept further evolve.

With the start of "povo2.0," the "povo2.0 debut campaign" launches September 13, 2021. Those who purchase the target data topping with "povo2.0" after pre-entry will receive up to 20GB of data - depending upon the amount of data purchased first.

In addition, the name of the povo rate plan currently being offered is changed to "povo 1.0," and acceptance of new applications is scheduled to end in late September 2021.

"povo2.0" will be provided in collaboration with KDDI Digital Life and Circles.Life (Headquarters: Singapore, Co-Founder / Director: Abhishek Gupta), which has a wide range of knowledge and achievements in the online mobile phone business.

Toshiro Akiyama, President and CEO of KDDI Digital Life, said:
"With the recently announced povo2.0, " we are able to realize a free plan that customers can customize according to their own lifestyle. However, I think that this is merely the beginning of good things to come. We would like to continue to evolve into a more satisfying service by keeping our fingers on the pulse of customers and by collaborating with Circles.Life, which has a wide range of knowledge in the online mobile phone business. I would like you to expect povo in the future"
Abhishek Gupta, Co-Founder / Director of Circles.Life, said:
"As the developer of "Circles-X", the world's first digital teleco operating system, we have worked with partners in Australia, Indonesia, Singapore and Taiwan to create services that enable our customers' freedom. I would like to spread this world-leading technology and know-how to Japan in cooperation with KDDI. The quick and smooth service usage experience of "povo2.0" and the game-like interface, is combined with innovative toppings and, above all, please enjoy yourself in transparent mobile phone charges."

Please refer to the attached sheet for details.

■ All toppings「povo2.0」

  • It is a plan that subscribers can freely purchase and use 10 types of toppings at any time, with a contract for a monthly basic charge starting as low as 0 yen.
  • By adding data and content toppings, comfortable data communication is possible over au's high-speed, large-capacity 5G networks - and 4G LTE networks which have a population coverage ratio of over 99%.
  • By combining toppings, subscribers can use them according to their lifestyles, and they can also save data charges with "#Giga-Katsu" and use it cost effectively.

1. Base plan

Monthly basic charge 0 yen
* If paid toppings are not purchased for 180 days or more, the account may be suspended or contract may be cancelled.
Monthly data use 0 GB
* If there is no additional data capacity due to toppings, the maximum communication speed will be 128kbps for transmission and reception.
Domestic call charges 20 yen per 30 seconds (22 yen including tax) [Jump to the applicable section2]
Domestic SMS usage fee Transmission: 3 yen per message (3.3 yen including tax) [up to 70 characters] [Jump to the applicable section3]
Receive: Free

2. Topping

  • (1)

    Data Topping

    This is an arrangement that allows customers to purchase their required data usage bucket at their convenience and start using it, instead of being handcuffed to a fixed data bucket on a monthly basis.
    Subscribers can choose not only 30 day toppings as basic, but also short-term (7 days) and long-term (90 days, 180 days) toppings. 60GB (90 days) can be used for 20GB for actually 1,967 yen (2,163 yen including tax) / month.

  • (2)

    Voice Toppings

    • It is a topping for monthly voice calls that subscribers can choose according to subscribers' calling style.
    • If subscribers mainly use voice calls, subscribers can also add only call toppings to the base plan.
  • (3)

    Content Toppings

    It is a topping that proposes a new usage method which allows subscribers to use the target content service only for the period they want to use, and also allows them to use the data communication of that content as much as they want [Jump to the applicable section1].

    "DAZN Unlimited pack (7 days)" where subscribers can watch live sports such as baseball, soccer, and motor sports; and "smash. Unlimited pack (24 hours)" where subscribers can use the vertical theater app to enjoy music, drama, animation, variety and other categories (24 hours) "will be available for new usage styles such as" Use DAZN only for the week with the sport subscribers want to watch" and "watch music content with smash. only for one day on holidays."

    <Toppings List>

    CategoryTopping NameFee (yen) / time
    Data Topping Data addition 1 GB
    (7 days)
    355
    (tax included 390)
    Data addition 3 GB
    (30 days)
    900
    (tax included 990)
    Data addition 20 GB
    (30 days)
    2,455
    (tax included 2,700)
    Data addition 60 GB
    (90 days)
    5,900
    (tax included 6,490)
    Data addition 150 GB
    (180 days)
    11,800
    (tax included 12,980)
    Unlimited data
    (24 hours)
    300
    (tax included 330)
    Voice Topping Unlimited Voice within 5 minutes [Jump to the applicable section4] Monthly 500
    (tax included 550)
    Unlimited Voice Monthly 1,500
    (tax included 1,650)
    Content Topping DAZN Unlimited pack
    (7 days)
    691
    (tax included 760)
    smash. Unlimited pack
    (24 hours)
    200
    (tax included 220)
    • Call toppings include 0570 (Navi Dial), satellite ship telephones, and other calls that are not covered by unlimited calls.
    • Unlimited data usage (24 hours) may limit the communication speed when the network is congested or when using videos, cloud games, etc.
    • If a large amount of data communication is used within a certain period of time, the communication speed will be limited during busy hours.
    • In the month when other usage charges are incurred, a universal usage charge and a telephone relay service charge will be charged separately. However, it will be 0 yen for the time being.

    Open link in a new windowClick here for povo2.0 content other than Toppings

■ About「#Giga Katsu」

We will start a new data plan activity called "#Giga Katsu" where subscribers can collect data credits by using various shops and services on a daily basis.

In "#Giga Katsu," subscribers can "earn" a data credits by using a store which subscribers use every day, "search" for a data credits hidden in the city or a virtual event, and "win" a data credits by using a store or online service. We will implement three initiatives. Customers can use convenience stores and restaurants to earn data credits and use "povo2.0" in a fun and profitable way.

For details on "#Giga Katsu," please see the following:

September 13, 2021 News Release
Open link in a new windowpovo launches "#Giga-Katsu" to collect data for daily shopping and service usage

■ About povo1.0

With the start of "povo2.0," the name of the rate plan currently being offered will be changed to "povo1.0" and acceptance of new applications is scheduled to end in late September 2021. Customers who have subscribed can continue to use "povo1.0," but if they wish to change to "povo2.0," the prescribed procedure is required.

  • To change to "povo2.0," subscribers need to change the SIM card / eSIM.
  • [1]
    You may not be eligible for unlimited data usage of the target content due to reasons such as communication via a proxy server or using a VPN (Virtual Private Network). Communication speed may be limited when the network is congested.
  • [2]
    There are destinations with different charges, such as 0570 (Navi Dial) and satellite ship telephones
  • [3]
    Depending on the model, up to 670 double-byte characters can be sent. However, you will be charged for 2 messages up to 134 double-byte characters, and 1 message for every 67 double-byte characters thereafter.
  • [4]
    calls within 5 minutes each time for domestic. If someone's call exceeds 5 minutes, a call charge of 22 yen (including tax) per 30 seconds will be charged for each extra 5 minutes.

  • The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.