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KDDI partners with Netflix to offer flat-rate subscription bundle

― "au Flat Plan 25 Netflix Pack" offering starts after summer 2018! ―

May 29,2018

KDDI CORPORATION (Headquarters: Chiyoda-ku, Tokyo, President: Makoto Takahashi), has agreed to enter into a partnership with NETFLIX Inc. (Headquarters: California, U. S. A. , CEO: Reed Hastings) subsidiary NETFLIX K.K. (Headquarters: Minato-ku, Tokyo) to offer NETFLIX services in Japan together with au-brand mobile phone service for a flat-rate fee.

The partnership will enable KDDI to begin offering its new "au Flat Plan 25 Netflix Pack" service at the end of the summer this year, providing Netflix's superb entertainment video content through mobile phones, together with au-brand mobile communications. The first service of its kind in Japan [Jump to the applicable section1], the package deal will be available for flat-fee subscription rates starting at ¥5,500 per month [Jump to the applicable section2].

The partnership enables KDDI and Netflix to provide a great many Japanese customers with high-quality entertainment services. Netflix offers the world's largest video streaming service, available in over 190 countries. In addition to popular Hollywood movies and dramas, content available with the new service will include original movies produced in Japan and overseas, as well as animation and other original content.

"In addition to documentaries, dramas and other Hollywood-centered entertainment content with worldwide popularity, we also offer a rich lineup of original content," said Netflix Chief Product Officer, Greg Peters. "We are focusing efforts on developing a range of technologies that will make it possible to optimize services for comfortable mobile phone viewing. Through this partnership with KDDI, we hope to provide au customers with a wealth of carefully selected content that will provide a thrilling viewing experience."

"At au, we have responded to customer needs rapidly with services such as au Smart Value and the au Adjust Plan, which bundle Internet and smartphone services for package discounts," said KDDI President Makoto Takahashi. "Our new partnership enables us to meet growing customer demand for smartphone video viewing. This new package deal will enable us to provide the thrilling experience of abundant Netflix content, which subscribers can enjoy anywhere at any time."

Beginning with this service, KDDI and Netflix are building a partnership in which they will move forward together into a range of new areas of collaboration.

As KDDI works to achieve its goal of integrating telecommunications and life design, we strive to be a company that is always offering exciting new ideas. By offering services with customer lifestyles in mind, we are creating new customer experience value.

See the attachment for details.

About Netflix

Netflix is the world's leading internet entertainment service with 125 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.


[Attachment]

About "au Flat Plan 25 Netflix Pack"

KDDI and Okinawa Cellular Telephone Co. will begin offering the "au Flat Plan 25 Netflix Pack" service at the end of summer 2018. The package deal provides high-capacity data transmission, access to NETFLIX original video content as well as KDDI's Videopass service with access to popular TV dramas, animated features and movies, all at one low subscription fee. There are three au plans to choose from, depending on the subscriber's voice calling needs: au Flat Plan 25 Netflix Pack (with Unlimited Calling Plan S), au Flat Plan 25 Netflix Pack (with Unlimited Calling Plan), and au Flat Plan 25 Netflix Pack (Simple).

Smartphone Support [Jump to the applicable section3] enables subscribers to use au smartphones with 25GB of data transmission, together with NETFLIX and Videopass for a monthly fee starting at ¥5,500 [Jump to the applicable section2].

1. Subscription fees

au Flat Plan 25 Netflix Pack (with Unlimited Calling Plan S)

Fee plan (Ref.) au Flat Plan 20
(with Unlimited Calling Plan S)
+5GB/mo. au Flat Plan 25 Netflix Pack
(with Unlimited Calling Plan S)
1 Subscription fee [Jump to the applicable section4] ¥6,500/mo.

NETFLIX
(¥650/mo.)

Videopass
(¥562/mo.)

¥7,500/mo.
2 au Smart Value - ¥1,000/mo. (permanent) - ¥1,000/mo. (permanent)
3 Smartphone support [Jump to the applicable section3] 1yr. from following mo.
- ¥1,000/mo.
1yr. from following mo.
- ¥1,000/mo.
After discount
([1] + [2] + [3])
¥4,500/mo. + ¥1,000/mo.
¥5,500/mo.

au Flat Plan 25 Netflix Pack (with Unlimited Calling Plan)

Fee plan au Flat Plan 25 Netflix Pack
(with Unlimited Calling Plan)
1 Subscription fee [Jump to the applicable section4] ¥8,500/mo.
2 au Smart Value - ¥1,000/mo. (permanent)
3 Smartphone support [Jump to the applicable section3] 1yr. from following mo. - ¥1,000/mo.
After discount
([1] + [2] + [3])
¥6,500/mo.

au Flat Plan 25 Netflix Pack (Simple)

Fee plan au Flat Plan 25 Netflix Pack
(Simple)
1 Subscription fee [Jump to the applicable section4] ¥7,000/mo.
2 au Smart Value - ¥1,000/mo. (permanent)
After discount
([1] + [2])
¥6,000/mo.

2. Service start

End of summer 2018

3. Eligible devices

4G LTE smartphones

4. How to apply

Apply at any au shop, volume retail outlet, shops handling au products, the au Online Shop, etc.

5. About using NETFLIX

The service includes the NETFLIX Basic Plan, which provides access to numerous award-winning TV shows, movies, documentaries and more. Access to Standard and Premium Plans is also available for the specified fees.

Basic Plan Standard Plan Premium Plan
Additional fee - ¥300/mo. ¥800/mo.
Image quality SD HD 4K
Simultaneous viewing On 1 device On 2 devices On 4 devices

6. About using Videopass

The service includes the Videopass Unlimited Viewing Plan, with access to content in a wide range of genres including movies, drama and animation.

More details on "au Flat Plan 25 Netflix Pack" services are available at the Open link in a new windowau website.

Customers already using NETFLIX or Videopass services can also visit the au website for information on how to sign up for the au Flat Plan 25 Netflix Pack.

Notes:

  • [1]
    According to a Netflix survey conducted on May 29 on subscribership of plans that bundle user fees and smartphone transmission fees in a single fee.
  • [2]
    Refers to subscriptions to the au Flat Plan 25 Netflix Pack (with Unlimited Calling Plan S), and au Smart Value or Smartphone support.
  • [3]
    Applies to au Flat Plan 25 Netflix Pack (with Unlimited Calling Plan or Unlimited Calling Plan S), including new contracts, handset changes with handset purchase, and upgrades from 3G handsets.
  • [4]
    Applies to two-year contract.
  • Unless otherwise specified, fee amounts do not include tax.

  • The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.