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au Smart Pass Membership Reaches 10 Million

- Start of campaign to show appreciation to customers -

  • KDDI CORPORATION
  • Okinawa Cellular Telephone Company

March 18,2014

KDDI and Okinawa Cellular would like to announce that on March 17, 2014, the number of au Smart Pass members reached 10 million. In the two years since the service began, it has become the country's highest-level paid membership service [1].

To show our appreciation to our customers, we will start a new campaign from April 2014. Details of the campaign are available on the Open link in a new windowau Smart Pass service site.

[Subscriber trend]

au Smart Pass began on March 1, 2012 with the aim of forging stronger connections between smartphones and real life as stated in the "Smart Relations Concept". For a flat rate of ¥372/month (excluding tax), au smart Pass offers various services such as unlimited downloading of apps and WEB apps, membership benefits through the association of various artists and companies, security measures and data backup, and support services that provide peace of mind like the device repair fee support.

We will continue to expand our service lineup and membership benefits through au Smart Pass so that customers can use their smartphones with more fun, comfort, and peace of mind.

[Major changes in service]
March 2012 Service starts
September 2012 Started providing au Smart Pass for iOS
May 2013 Started provided "Ghibli Forest"
June 2013 Implemented Timeline UI
October 2013 (Expanded service through association with Isetan Mitsukoshi Holdings, H.I.S., Ikyu Corporation, PIA Corporation, and others
Released au Smart Pass app (iOS version)
February 2014 Started providing Attack on Titan for au Smart Pass
Released au Smart Pass app (Android (TM) version)

Open link in a new windowau Smart Pass overview

  • [1]
    Researched by KDDI
  • *
    Android is a trademark of Google Inc.
  • *
    iOS is a trademark or registered trademark of Apple Inc.
  • *
    All company names, product names, and service names mentioned in this release are trademarks or registered trademarks of their respective companies.

  • The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.