- KDDI HOME
- Corporate Information
- News Releases
- 2014
- au Smart Pass Membership Reaches 10 Million
au Smart Pass Membership Reaches 10 Million
Print this Page- Start of campaign to show appreciation to customers -
- KDDI CORPORATION
- Okinawa Cellular Telephone Company
March 18,2014
KDDI and Okinawa Cellular would like to announce that on March 17, 2014, the number of au Smart Pass members reached 10 million. In the two years since the service began, it has become the country's highest-level paid membership service [1].
To show our appreciation to our customers, we will start a new campaign from April 2014. Details of the campaign are available on the 
au Smart Pass service site.
[Subscriber trend]
au Smart Pass began on March 1, 2012 with the aim of forging stronger connections between smartphones and real life as stated in the "Smart Relations Concept". For a flat rate of ¥372/month (excluding tax), au smart Pass offers various services such as unlimited downloading of apps and WEB apps, membership benefits through the association of various artists and companies, security measures and data backup, and support services that provide peace of mind like the device repair fee support.
We will continue to expand our service lineup and membership benefits through au Smart Pass so that customers can use their smartphones with more fun, comfort, and peace of mind.
| March 2012 | Service starts |
|---|---|
| September 2012 | Started providing au Smart Pass for iOS |
| May 2013 | Started provided "Ghibli Forest" |
| June 2013 | Implemented Timeline UI |
| October 2013 | (Expanded service through association with Isetan Mitsukoshi Holdings, H.I.S., Ikyu Corporation, PIA Corporation, and others Released au Smart Pass app (iOS version) |
| February 2014 | Started providing Attack on Titan for au Smart Pass Released au Smart Pass app (Android (TM) version) |